How Women are Shaping the Future of Ocean Tech

Women are underrepresented in ocean technology, but that is gradually changing. At SubC Imaging, women work across multiple departments, shaping the company’s success in marketing, sales, support, production, and HR. Each has taken a different path to get here—some through intentional career moves, others by chance—but all play a crucial role in advancing underwater imaging technology.

For International Women’s Day in 2025, we highlight seven women at SubC Imaging who share their experiences, challenges, and insights into working in a field where women remain the minority.

Many Paths to Ocean Technology

Few of the women at SubC Imaging planned to enter ocean technology, but they all found a place in it.

Katie Stoodly, Design & Marketing Specialist, started fresh out of college. "I didn’t set out to work in ocean tech, but I’m glad I do! We work with such a variety of clients on groundbreaking projects made possible by our technology”

Marcie Crosbie, Director of Marketing, had a similar experience. "A former colleague referred me to SubC, and I took a chance. At the time, I didn’t know much about the industry, but I quickly realized how much opportunity there is in this sector."

For others, the ocean itself was the draw. Charlene Hounsell, Sales Manager, had always been fascinated by underwater exploration. "I’ve always been interested in how technology can help us understand the ocean better. SubC was a perfect fit because it combines cutting-edge technology with real-world impact."

Some joined through career shifts. Natasha Stead, Sales Operations Coordinator, spent over a decade in the automotive industry before pivoting to ocean tech. "I wanted a new challenge in an innovative industry. Ocean technology caught my attention because of its impact on environmental sustainability, research, and exploration.”

And then there are those who took an unconventional route. Sara Hynes, Quality Assurance Technician, always had a knack for taking things apart and figuring out how they worked. "I’ve always been drawn to problem-solving and fixing things," she says. "A high school field trip to the Marine Institute introduced me to an ROV simulator, and that sparked my interest in underwater technology." After initially pursuing a different path in psychology, she shifted gears and completed the Underwater Vehicles program at the Marine Institute. "It was a big change, but I loved it."

While their paths were different, each woman has found a meaningful role in the industry, proving that there is no single way to enter ocean technology.

Navigating Ocean Tech with Confidence

Women in ocean technology, particularly in leadership and technical roles, continue to be underrepresented, but many are forging their paths and driving change in the industry.

For women in leadership, it often means being one of the only women in the room. "It can be intimidating being the only woman at the table," says Marcie. "But preparation is key. When you know your work inside and out, you can walk into any meeting with confidence."

Julie Tucker, HR Advisor, has seen firsthand how different communication styles affect workplace dynamics. "As an introvert in a male-dominated industry, I’ve had to push myself to speak up. But I’ve also learned that deep thinking and careful listening are strengths that bring real value."

Sheila Glass, Support Specialist, has found a strong team dynamic in software development. "I’m the only woman on my team, but I’ve never felt out of place. We have a great, supportive work environment."

Meanwhile, Sara offers a different perspective. "I’ve been lucky to work in an environment where I’ve always felt included," she says. "From my time at the Marine Institute to working at SubC, I’ve had great mentors and teammates who’ve encouraged me every step of the way."

While the challenges vary, one thing is clear: women at SubC are proving that expertise, leadership, and innovation aren’t defined by gender.

What Makes the Work Rewarding

Despite the challenges, each woman finds fulfillment in her role.

For some, it’s seeing the impact of their work. "Seeing my designs displayed at trade show booths around the world and shared across media platforms is surreal," says Katie. "Knowing people globally see my work keeps me mo

For Charlene, the reward comes from helping customers succeed. "The best part of my job is knowing that our technology is solving real problems for clients. It’s exciting to be part of something that contributes to offshore exploration and research."

Julie finds satisfaction in shaping company culture. "When I see employees thriving and feeling valued, it makes all the effort worth it."

Sheila enjoys the problem-solving aspect of her role. "Helping clients troubleshoot and documenting solutions that make their work easier is incredibly rewarding."

For Natasha, it’s the client feedback. "Hearing how our products help clients achieve their goals is truly rewarding. Seeing the incredible footage they capture reminds me why this work is so exciting."

Marcie, as a leader, finds fulfillment in mentorship. "Seeing other women grow in their careers—whether at SubC or in the industry—is one of the most fulfilling parts of my job."

And for Sara, there’s satisfaction in the hands-on work. "When I look back at how many LEDs I’ve built in a year, I realize how much I’ve contributed. It’s a cool feeling knowing that what I do helps bring these products to life."

Whether they are leading strategy, driving innovation, or ensuring product quality, each woman plays a role in making SubC—and the ocean technology industry—stronger.

Advice for Women Interested in Ocean Technology

Each of these women has learned valuable lessons in their careers. Here’s their advice:

Speak Up and Take Up Space – "Don’t be afraid to make yourself heard," says Katie. "Early in your career, it’s easy to default to people-pleasing, but that can hold you back. Own your voice and your expertise."

Don’t Count Yourself Out – "Your background doesn’t have to be in marine science to thrive in this industry," says Marcie. "Be open to learning, and don’t be afraid to step into the field."

Use Your Strengths—Even the Quiet Ones – "If you’re an introvert, don’t see that as a weakness," says Julie. "Listening, observing, and thinking deeply are strengths. But also push yourself to contribute when it matters."

Stay Curious and Keep Learning – "Technology is constantly evolving," says Sheila. "Stay curious and keep building your knowledge—whether through formal training, mentorship, or hands-on experience."

Be Resilient – "There will be challenges, but don’t let them define your experience," says Charlene. "Stay focused, be confident in your abilities, and push forward."

Just Go for It – "If you’re interested in something, pursue it," says Sara. "I never let being the only woman in the room stop me from doing what I love, whether it’s in my career or my hobbies. If you want to be here, there’s nothing stopping you."

Persevere – "If you can dream big, then you will persevere," says Natasha. "Let no wave rock your boat!"

The Future of Women in Ocean Tech

The women of SubC Imaging prove that there is no single path into ocean technology. They come from different backgrounds, work in different roles, and have different strengths—but together, they contribute to an industry that is evolving and expanding.

While progress is being made, more women are needed in leadership and technical roles. Encouraging diverse voices, creating mentorship opportunities, and fostering inclusive workplaces will be key to shaping the future of the industry.

For those considering a career in ocean technology, the message is clear: there is a place for you here.

Interested in working for SubC? See our open roles here.